About Us

Popular music – the one we hear on the radio, on YouTube, on television, at concerts or in the comfort of our own home comes to us because someone previously recommended it to us, we heard a given melody somewhere, or a particular song has undergone positive listening tests and found its way into the radio air.

The music becomes popular because it reaches a greater number of recipients or is commercially successful. It often accompanies an important event or has a great promotion. It is most often rock and pop music – because these have the most recipients. Categorizing a given music as popular is subjective. In my opinion, these are songs and artists who are commercially and commercially successful and find millions of recipients.

Regardless of how the songs get to us – they go a certain way to finally sound in our ears and like it or not. The way in which a given music reaches the audience is called a lead.

There are also different ways to success for a given song, and thus for the artist performing it. Success is understood here as the popularity of the song/artist – it can usually be monetized. Music success shapes and drives the music market, processes and relationships.

One of the overriding aims of the music market is to obtain the highest possible profit from the products/services offered, which are the music and work of a given artist (concert, sales, use of music in films, etc.). The exploitation of music and creativity thus takes the form of consumption.

From a business point of view, music becomes a product and its performance a service. And the artist – the entity performing the work. The market value of a song, an artist can vary over time. The artistic value of music remains the same (a recorded song functions in the media mostly in one form). Music is invariably the same field of art that affects the human psyche through sounds. But as if not looking, it becomes a subject that can be sold.

A musician, like any other profession, must finally make money – he decides on his own style, songs, image. He adopts a specific image – he performs his music consciously and creates an artistic expression, for which he is responsible and creates before the audience.

The entities on the music market that operate, i.e. artists also resort to various means to achieve the greatest success and promote their songs. Success in the music industry is not one of the easiest, especially if you do not have many resources and experienced professionals to help.

One way to succeed in the music industry can be efficient and well “oiled” music marketing. It is an inseparable part of any industry and determines the success of a business. It determines who the message will be addressed to and what communication between sender and recipient will be.

The artistic message as well as the image of the artists or the type of music performed impose a certain way of perceiving a given artist and how it will be “sold”. The more commercial the image and type of music performed, the greater the chance of finding a large audience. Even if the quality of the music leaves much to be desired.